The everyday athlete, sponsored.
Sponsorship shouldn't stop at the podium.
Brands have always sponsored the winners. We're making it possible to sponsor the athletes chasing their own finish line.
You don't need a podium. You need a start line.
Everyday athletes. A brand they chose to carry.
The problem
Who gets sponsored?
Three things are true at every race. Together they are why REPD exists.
01
For years, sponsorship has followed one formula.
- 1Win races.
- 2Reach the podium.
- 3Get noticed.
- 4Get sponsored.
Everyone who doesn't reach the podium pays their own way.
02
But look at any race. Hundreds of athletes are there.
- They wake up early.
- They train before work.
- They run in the rain.
- They travel to races.
- They push through bad days.
- They chase personal records.
- They keep going on the hard days.
03
Every athlete is on a journey. And people are following it.
- The athlete from a small town who finished a HYROX — and now has friends at home training for the next one.
- The runner going 5K, 10K, then 21K with family and colleagues who have watched every early morning and every hard session.
- The club regular who gets a dozen people out of bed on a Sunday, every Sunday.
That's influence — earned one session at a time. A brand that isn't part of that journey is missing it. Now, brands can back them.
Not every athlete wins. Every athlete shows up.
Now, brands can show up with them.
That's where REPD comes in.
We believe sponsorship shouldn't only belong to the winners.
REPD is the bridge between athletes who show up and the brands that want to show up with them.
The old model
- Winnerthen
- Podiumthen
- Sponsor
One athlete in a hundred. Everyone else pays their own way.
The REPD model
- Athletethen
- Journeythen
- Communitythen
- Brandthen
- Partnership
Every athlete who shows up has a journey, a community around it, and a reason for a brand to be part of it.
Sometimes the most powerful athlete isn't the one holding the trophy. It's the one who keeps showing up.
How REPD works
Two sides, one start line. Here is exactly what happens next on each.
For athletes
Show up. Get sponsored.
01
Join
Register in under a minute: name, city, Instagram, phone and email. Free, and no password.
02
Show up
Race, train, turn up on a Sunday morning. Keep doing exactly what you already do.
03
Get discovered
Brands find athletes on REPD by sport, by city and by the races they have entered.
04
Get sponsored
Partner with brands that fit you. You approve every one, and you're paid for representing them.
For sponsors
Back the athletes who fit you.
01
Discover
Find athletes and sporting communities that fit your brand — by sport, city and race.
02
Connect
Choose the athletes you genuinely want to back. Every one of them agrees to carry you.
03
Partner
Agree the sponsorship: one athlete at one race, a squad, or a whole training block.
04
Show up
Your brand becomes part of their journey — on race day, in training, and online.
Brands need people. People need brands.
We bring them together at the moments that matter — race day, training day, and every day in between.
Make an intelligent investment
The podium has three places. Your customers are in the rest of the field.
Fitness brands don't sell to winners. They sell to the people who run beside them. REPD puts your brand inside the field — carried by the athletes your customers train with, trust and copy.
- Athletes carrying your brand
- 100
- Communities they bring
- 300
- Brand moments over 12 weeks
- 4,000
- Pieces of content
- 600
Illustrative, per athlete: 3 communities (club, gym, workplace), a 12-week training block in your kit plus race day (about 40 moments), and about 6 posts. Real campaigns report their verified numbers.
Who REPD is for
Sponsored for showing up.
On REPD, a brand doesn't sponsor you for winning. It sponsors you for showing up — the training, the race day, and the people who watch you do it.
You don't have to be the fastest athlete in the race to represent a brand. You have to be in it.
What “sponsored” means here
- 01
You carry their name
In training, on race day and online — your kit or t-shirt, a headband or cap, a race-grade temporary tattoo, your gear, or a video of your journey.
- 02
You get paid for it
The brand pays before race day. Once we've checked the photos, you're paid for representing them.
- 03
You choose every brand
Nothing goes on you without your yes. No following, fast times or podium needed.
Recognise yourself?
These are the athletes we built REPD for — and, for each one, the kind of brand that could stand beside them.
The first 5K
Two months ago you couldn't run to the end of the road. On Sunday you have a bib number.
A brand that could back you
A local sports store or physio clinic that wants to be there for people just starting out.
The first marathon
Sixteen weeks of long runs, all of them before breakfast, for one morning in winter.
A brand that could back you
A nutrition or hydration brand — you're living on their product for four months anyway.
The first triathlon
You learned to swim properly last year. Now there's a bike and a run after it.
A brand that could back you
A swim school, bike shop or kit brand that knows how many people are where you are.
The comeback
Years away. An injury, a job, a family, life. You're back at the start line anyway.
A brand that could back you
A physio, recovery or wellness brand — comebacks are the story they tell every day.
Before work
Intervals at 5:30, a stand-up at 9:30. Nobody at the office knows your 10K time.
A brand that could back you
A coffee, breakfast or energy brand whose customers are up at the same hour you are.
The day job
A full-time job and a full-time training plan. You make both fit, every week.
A brand that could back you
An apparel, wearable or meal brand for people who train around a working day.
The PB chase
Forty seconds off your best. You have been chasing them all season.
A brand that could back you
A running watch or training app — your whole season already lives in their numbers.
Never misses a race
Every race on the calendar, every season. People know to look for you at the start line.
A brand that could back you
Your gym, your city's café, the shop down the road — the local brands that want a regular, not a champion.
These are examples of who REPD is for, not real athletes or signed brands. Real stories — the training, the race and the brand beside them — will be told here after the first sponsored races.
Our story
Why we built REPD
Our running and fitness communities are full of people quietly achieving incredible things — and already inspiring the people around them.
But there's no brand standing beside them. REPD is how that changes.
- 01
What we see
In our own communities, athletes run ultras, finish hybrid race after hybrid race and take on Khardung La. Almost none of them has a brand behind them.
- 02
One real story
A banker in our community ran 75K while holding down a full-time career. People know her story and are inspired by it. No brand is standing beside her.
- 03
Why it matters
Athletes like her already create visibility, influence and community. Their stories just stay local — and brands miss them.
- 04
What we're building
A way to connect athletes with brands, give them the recognition they deserve, and turn their journeys into inspiration for the next person.
A three-minute read: the athletes in our own communities, and why no brand was standing beside them.
You don't have to win to get sponsored. You just have to show up.
REPD exists to make that possible.
Your brand can show up too.
The next race is a few weeks out, and somebody is already training for it. Put your brand beside them.
