Athletes move people.
Partner with real athletes to carry your brand at races, in training, and across content that people actually watch. Not rented space at an event you could never afford — a person who chose you, in front of a crowd that already cares.
Real people. Real trust.
Every placement comes back proven with race photos, and you approve each athlete before anyone lines up. See what a campaign looks like.
What you're actually buying
01 — Visibility
You show up where the right people already are
Nobody at a race is scrolling. They are standing in a start pen, lining a course, waiting at a finish line — and every one of them already cares about training, kit, food and recovery. That is your customer, in one place, for four hours.
02 — Representation
Somebody stands behind you
The athlete carrying your name looked at your brand and agreed to it. They get asked about it at the start line, in the comments, at their gym on Monday. A banner cannot answer that question. A person can.
What advertising buys
What an athlete gives you
A logo on a backdrop
A person who picked your brand
Space rented beside a finish line
Your name in their race photos, reels and stories
An impression nobody can attribute
A recommendation with a face on it
Anyone with a budget can buy it
Only an athlete who agrees can give it
Squads and packages
One athlete is a test. A squad is a campaign — more people in more photos, and videos you can run as ads afterwards. We quote per race, because a start line in Mumbai is not a Saturday gym meet in Haldwani and one list price would be wrong for both.
Race day package
- Chest tattoo on race day
- Finish-line photo post
- Race-day reel and a race-morning story
per athleteTrying one athlete before you commit
Starter squad
- 10 athletes at one race
- Chest tattoo on each
- One #Ad post from each athlete
per raceYour first real campaign at one race
Squad season
- 15 athletes from one club
- About 30 training and race videos you can run as ads
- Your logo on their training kit
per 12 weeksA season of content you can run as ads
Training block
- 20 athletes wear your brand in training
- One reel from each athlete a month
- No race approval needed
per monthBrands who cannot wait for race approval
Want one athlete rather than a squad? Every athlete on the race board sets their own price, and the ones brands compete over go up for bidding — each takeover doubles the last bid, and only the brand holding the spot at the close pays. Tell us the race and the budget you have in mind, and we will come back with what it buys.