For sponsors
Your next marketing investment could be an athlete.
Every race is full of athletes. Now, brands can back them too — and reach real people through them, at the moments that matter.
- Race day
- Training sessions
- Fitness communities
- Social media
- Local sporting events
- Everyday athletic journeys
Make an intelligent investment
The podium has three places. Your customers are in the rest of the field.
Fitness brands don't sell to winners. They sell to the people who run beside them. REPD puts your brand inside the field — carried by the athletes your customers train with, trust and copy.
- Athletes carrying your brand
- 100
- Communities they bring
- 300
- Brand moments over 12 weeks
- 4,000
- Pieces of content
- 600
Illustrative, per athlete: 3 communities (club, gym, workplace), a 12-week training block in your kit plus race day (about 40 moments), and about 6 posts. Real campaigns report their verified numbers.
Why it's the smarter spend
01 · Relevance
The field is your market
The people who buy shoes, gels, recovery and memberships finish mid-pack, not on the podium. Less of your budget lands on people who will never buy.
02 · Trust
Peers beat ads
A product your training partner uses outweighs one a stranger advertises. Every athlete brings a circle that already trusts them — their club, their gym, their workplace.
03 · Frequency
A training block, not a moment
A podium is one photo on one day. An athlete carries you through twelve weeks of training, race day and the posts after — the repetition that makes people remember and buy.
04 · Accountability
Pay for proof, not promises
Your money is held until race photos prove each placement, checked by hand. If an athlete can't race, you're refunded. An ad bills you whether it worked or not.
05 · Risk
A portfolio, not a bet
Back one winner and your season rides on one body. Back fifty athletes and one injury is a rounding error.
Sponsor a winner when you need
- A performance claim — proof your product is the fastest
- Prestige at the elite end of the sport
- One face for one big launch
Back the field when you want
- Your market to see real people choosing you, again and again
- Trial and word of mouth inside running clubs and gyms
- A foothold in a new city, fast
- Content for a whole season, not a single day
What you get back
Not an impressions estimate. At the end of every campaign, the evidence of what actually happened:
- 01
Every race photo and post, checked by hand
- 02
The athletes who carried you, and the cities and races they covered
- 03
The communities those athletes train with
- 04
What each placement cost, and what was refunded
Don't rent a moment on the podium. Own a presence across the field.
How sponsoring works
Discover, connect, partner, show up. You approve every athlete before anything is agreed.
Discover
Find athletes and sporting communities that fit your brand — by sport, city and race.
Connect
Choose the athletes you genuinely want to back. Every one of them agrees to carry you.
Partner
Agree the sponsorship: one athlete at one race, a squad, or a whole training block.
Show up
Your brand becomes part of their journey — on race day, in training, and online.
Race day, station by station
Show up where athletes show up
Scroll through one race and see where your brand is seen at every stage — from the start line to the finish photo.
Start Line
8 runs + 8 stations
What you're actually buying
01 — Visibility
You show up where the right people already are
Nobody at a race is scrolling. They are waiting at the start line, lining a course, standing at a finish line — and every one of them already cares about training, kit, food and recovery. That is your customer, in one place, for four hours.
02 — Representation
Somebody stands behind you
The athlete carrying your name looked at your brand and agreed to it. They get asked about it at the start line, in the comments, at their gym on Monday. A banner cannot answer that question. A person can.
What advertising buys
What an athlete gives you
A logo on a backdrop
A person who picked your brand
Space rented beside a finish line
Your name in their race photos, reels and stories
An impression nobody can attribute
A recommendation with a face on it
Anyone with a budget can buy it
Only an athlete who agrees can give it
Squads and packages
One athlete is a test. A squad is a campaign — more people in more photos, and videos you can run as ads afterwards. We quote per race, because a start line in Mumbai is not a Saturday gym meet in Haldwani and one list price would be wrong for both.
Race day package
- Chest tattoo on race day
- Finish-line photo post
- Race-day reel and a race-morning story
per athleteTrying one athlete before you commit
Starter squad
- 10 athletes at one race
- Chest tattoo on each
- One #Ad post from each athlete
per raceYour first real campaign at one race
Squad season
- 15 athletes from one club
- About 30 training and race videos you can run as ads
- Your logo on their training kit
per 12 weeksA season of content you can run as ads
Training block
- 20 athletes wear your brand in training
- One reel from each athlete a month
- No race approval needed
per monthBrands who cannot wait for race approval
Want one athlete rather than a squad? Every athlete on the race board sets their own price, and the ones brands compete over go up for bidding — each takeover doubles the last bid, and only the brand holding the spot at the close pays. Tell us the race and what you want to achieve, and we will come back with a plan.
Two ways to sponsor
Take a set number of athletes at a fixed price, or bid against other brands for the right to be carried by one athlete everybody wants.
Where most brands start
Buy a package
Pick a race and how many athletes you want. One price, agreed before anyone lines up.
- 1Tell us the race and how many athletes
- 2We send you a shortlist and you approve each athlete — turn down anyone who is not right for you
- 3They race carrying your name, and the photos and posts come back after
For the athletes brands compete over
Bid on an athlete
Some athletes finish near the front. Some already post to an audience that watches them. We put one up at a time and let brands bid for the right to be carried.
- 1We announce the athlete and when bidding closes
- 2Each takeover doubles the price, and only the brand holding it at the close pays
- 3Every athlete sets a floor. Below it, the spot simply does not sell
Nobody gets paid on trust
A brand is buying something happening on a body it has never met, in a city it has never been to. So we say exactly what counts as evidence before anyone books, and we check it by hand.
- 01
A close-up before the start
The placement on you, in focus, on race morning
- 02
An official race photo
Shot by the event's own photographers, with the brand visible
- 03
Your finish-line photo
The one you were going to post anyway
- 04
The post, live
Marked #Ad, the brand tagged, left up for at least a week
- 05
Your result
Timing-chip entry or the official results page, so we know you raced
If something goes wrong. If you get injured, pull out, or the race is cancelled, the brand is refunded in full and nothing is owed. If you race but the post never goes up, the placement is paid and the content is not. Nobody is charged for something that did not happen.
Ready to put your brand behind the athlete?
Back the next generation of athletes — the ones who show up, and the people who follow them.