What do you rep?
Stories
From the brands and athletes building something together — the training nobody photographs, the places people run for, and what actually happens between a brand saying yes and an athlete getting paid.
What the first issues cover · first stories land after the October races
Training
From training block to race day
Twelve weeks of work nobody photographs, and the four hours everybody does.
Place
Why I rep my hometown
What it means to carry the name of a place that has never had anyone to carry it.
Brands
A local café on race day
What happens to a neighbourhood business when ten runners carry its name past a finish camera.
Brands
Small brands, big starting lines
The brands that could never afford an event, and what they did with twenty athletes instead.
Athletes
The ones who paid their own way
Everyone racing this weekend funded it themselves. These are a few of them.
Inside
Behind the sponsorship
What actually happens between a brand saying yes and an athlete being paid.
Got a story? You are the story.
If you race, or you run a brand that backs people who do, we want the version with the early mornings in it.